Consumer behavior issues including perception decision making information search attitudes beliefs categorization consumer research methods learning . The journal of consumer psychology jcp publishes top quality research articles that contribute both theoretically and empirically to our. Consumer psychology studies how and why we buy goods and services learn more about how psychologists study the science of consumer behavior. The masters specialisation economic and consumer psychology makes you an expert in the field of the psychological determinants of economic and consumer decision making eg why people buy certain products or services
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